By now we’ve all seen the best selfie ever. (See below in case you have been living under a proverbial rock.) How could you not love this photo? The spontaneity, casualness and silliness of it made it go viral instantly. So much so that it not only set the record for the highest number of retweets (more than 2.5 million right now and 700,000 in the first hour), which was Ellen’s goal, but it also crashed Twitter.
All marketers know that SEO is important. But what’s a marketer to do if he/she doesn’t have the ability to update website content and metadata on the fly to improve rankings? Sounds like crazy talk, right? How would a marketer NOT have that access? Sometimes websites, especially very complex ones with many integrated systems, live in IT instead of Marketing and any changes to website content or metadata need to follow a formal request process. So what’s a marketer to do to improve SEO? Head to Google+!
I know, I know. You’re saying, “WHA??? But no one uses Google+ except for IT peeps, marketing/social media geeks and photographers. Why would I spend my time and effort there?” It can certainly be frustrating to invest the effort in a social platform where audience growth is slow and engagement is few and far between. While G+ doesn’t have nearly the usage that Facebook does, there are still millions of people who use the social network each day. According to a recent New York Times article, Google says that the platform has 540 million monthly active users, which does pale in comparison to the 1.2 billion who visit Facebook. But the real value of Google+ is in the SEO weight it carries.