There are many problems plaguing today’s marketers. I’ve found that most of them relate back to at least one of three things:

• Money
• Channel growth
• Data.

Even though most experts agree that our economy is on an up-swing, consumers are still spending less and saving more, which means there is less revenue to go around so marketing departments are struggling to avoid slashes to their budgets.  The best way to avoid such cuts is to be able to prove the ROI for marketing efforts.  Enter: Big Data.  A marketer’s dream and nightmare all rolled into one numbers-filled package.  (We all know how much marketers love numbers.)

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