Which is Your Biggest Marketing Hurdle?
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Which is Your Biggest Marketing Hurdle?

There are many problems plaguing today’s marketers. I’ve found that most of them relate back to at least one of three things:

  • Money
  • Channel growth
  • Data.

Even though most experts agree that our economy is on an up-swing, consumers are still spending less and saving more, which means there is less revenue to go around so marketing departments are struggling to avoid slashes to their budgets.  The best way to avoid such cuts is to be able to prove the ROI for marketing efforts.  Enter: Big Data.  A marketer’s dream and nightmare all rolled into one numbers-filled package.  (We all know how much marketers love numbers.)

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Google: Creepy Stalker or Super Assistant?

Of course you already know this, but in case you’ve had a momentary brain lapse, let me remind you that Google is a MASSIVE enterprise. Google is the largest search engine by a long shot. By early 2014, Google had 67.6% of the global search market share with Bing coming in second at 18.7% and Yahoo third with only 10%. As of the 4th quarter of 2013, Google’s Android mobile operating system had a firm hold on more than 77% of the global market share. Google’s email client, aptly named “Gmail,” has more than 500 million users. More than 1 billion unique users visit Google’s YouTube video network each month, and there are more than 100 hours of video uploaded to the site each MINUTE. Google+ surpassed Twitter in 2013 as the second most popular social network with 540 million monthly active users. Google also has the second most used web browser, with Chrome claiming 20% of the global market share behind Microsoft’s Internet Explorer’s 58% and Firefox sitting in third place with 15%.

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The Social Media Hat, 2014

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Let’s Get Visual! Let Me See Your Content Talk!

There’s a reason that popularity of social sites like Instagram and Pinterest have skyrocketed recently.  It is the same reason that you used to be drawn to the stories in the newspaper that had images associated with them (hey! remember when you actually held a newspaper in your hand and read it?).  By design, we’re visual beings.  We’re built to see a wide spectrum of colors, depth and texture.

But the reason we’re drawn to imagery goes beyond that – when we view imagery, we each see something unique and we connect emotionally to the visual by creating our meaning for it.  Visuals make more lasting impressions because we process them differently than we do text.  According to a recent LinkedIn blog post, when we process imagery we are using 75% of our sensory neurons.  Imagery has become the new headline.  In this new fast-paced world where we’re dealing with a barrage of messages and continuous noise via every social channel, imagery is what we (marketers) need to use to capture the attention of our audience.

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Emerging media. What the… WHAT?

“So what exactly DO you do?”

With titles in my repertoire like “Interactive Communications Strategist” and “Social and Digital Brand Manager,” you can imagine I have heard this question a lot over the years.  It doesn’t always have an easy answer.  Arguably, these titles are a little ambiguous. I’ll give you that.  But here’s the kicker…  what I am doing at work today may be drastically different in 6 months time.

Why?

Because marketing in the emerging media landscape is constantly changing.

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