“So what exactly DO you do?”

With titles in my repertoire like “Interactive Communications Strategist” and “Social and Digital Brand Manager,” you can imagine I have heard this question a lot over the years.  It doesn’t always have an easy answer.  Arguably, these titles are a little ambiguous. I’ll give you that.  But here’s the kicker…  what I am doing at work today may be drastically different in 6 months time.

Why?

Because marketing in the emerging media landscape is constantly changing.

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