Privacy continues to be a concern for consumers, yet most consumers still seem to be willing to give up at least some privacy for the sake of convenience. In a recent study (see complete infographic below), 92% of U.S. internet users worry about their online privacy and, while only 31% say they understand how their personal information is used and shared, 75% feel that they are adequately protecting their online personal data. WHAT??
How can a consumer protect the privacy of their data when they don’t even understand what is happening with the data they share?
It also appears that the level of concern is beginning to plateau. In 2014, the same study indicated that consumers were 74% more concerned about online privacy than the last year. Now, only 45% are more worried – which indicates one of two things: Either consumers can’t get much more concerned that they already are, or consumers are becoming more comfortable with the state of their online privacy.
A MarCom Brainstorm 