The Privacy Problem
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The Privacy Problem

Privacy continues to be a concern for consumers, yet most consumers still seem to be willing to give up at least some privacy for the sake of convenience. In a recent study (see complete infographic below), 92% of U.S. internet users worry about their online privacy and, while only 31% say they understand how their personal information is used and shared, 75% feel that they are adequately protecting their online personal data. WHAT??

How can a consumer protect the privacy of their data when they don’t even understand what is happening with the data they share?

It also appears that the level of concern is beginning to plateau. In 2014, the same study indicated that consumers were 74% more concerned about online privacy than the last year. Now, only 45% are more worried – which indicates one of two things: Either consumers can’t get much more concerned that they already are, or consumers are becoming more comfortable with the state of their online privacy.

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Google: Creepy Stalker or Super Assistant?

Of course you already know this, but in case you’ve had a momentary brain lapse, let me remind you that Google is a MASSIVE enterprise. Google is the largest search engine by a long shot. By early 2014, Google had 67.6% of the global search market share with Bing coming in second at 18.7% and Yahoo third with only 10%. As of the 4th quarter of 2013, Google’s Android mobile operating system had a firm hold on more than 77% of the global market share. Google’s email client, aptly named “Gmail,” has more than 500 million users. More than 1 billion unique users visit Google’s YouTube video network each month, and there are more than 100 hours of video uploaded to the site each MINUTE. Google+ surpassed Twitter in 2013 as the second most popular social network with 540 million monthly active users. Google also has the second most used web browser, with Chrome claiming 20% of the global market share behind Microsoft’s Internet Explorer’s 58% and Firefox sitting in third place with 15%.

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The Social Media Hat, 2014

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