Have you ever had the number of your Twitter followers drop leaving you wondering which little bird flew off in another direction?
I’ll be the first to admit that I am curious about who decides to unfollow me. Ego? Maybe. But also I hope to be able to learn something from who decides to unfollow me and when.
Understanding who bails on me helps me evaluate my strategy. Is the content I am posting interesting? Does it provide value? Are my opinions too polarizing?
Understanding when they bail helps me assess my frequency. Am I posting too much? Do I need to spread posts out more?
Here is a list of tools you can use to track your unfollowers and followers, and most of these platforms have publishing options and other features as well. Each has a free version and paid versions, in case you want access all their features. I use the free version of a couple different ones, and have not yet landed on a favorite.
- Crowdfire (this one also allows you to track your Instagram followers and unfollowers)
- Statusbrew (this is another one that allows you to track Instagram)
- FriendOrFollow (this one allows you to track Tumblr followers too)
Have you used any of these tools? If so, what do you like/dislike about them? Are there any others I missed?