Bye Bye Birdie
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Bye, Bye Birdie

Have you ever had the number of your Twitter followers drop leaving you wondering which little bird flew off in another direction?

I’ll be the first to admit that I am curious about who decides to unfollow me. Ego? Maybe. But also I hope to be able to learn something from who decides to unfollow me and when.

Understanding who bails on me helps me evaluate my strategy. Is the content I am posting interesting? Does it provide value? Are my opinions too polarizing?

Understanding when they bail helps me assess my frequency. Am I posting too much? Do I need to spread posts out more?

Here is a list of tools you can use to track your unfollowers and followers, and most of these platforms have publishing options and other features as well. Each has a free version and paid versions, in case you want access all their features. I use the free version of a couple different ones, and have not yet landed on a favorite.

Have you used any of these tools? If so, what do you like/dislike about them? Are there any others I missed?

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