Haters Gonna Hate: Dealing with Negativity in the Social Space

We’ve all encountered negativity in the social space.  It often comes in the form of nasty reviews, personal attacks, brand bashing, even bullying behavior.  But it can also come in the form of a frustrated customer seeking assistance for an issue or answer to a question.

First let’s address the haters, bashers, trolls and bullies…

A while back when I had more time on my hands, I used to blog about issues, often politically-charged ones, that were near and dear to my heart. One post that was inspired by several back-to-back incidents of horrible parenting I had witnessed garnered one response that crossed the line from critical comment to targeted personal attack.  Although the comment was posted anonymously, given the content of the attack and the poor grammar, which was a thinly-veiled attempt to disguise the commenter’s identity, I know exactly who authored the comment.  I did post a response, but what I realized afterward was that I didn’t need to.  Why? Because my supporters came out in full force to defend me.  Turns out there were many people who read my post and agreed with me and were more than happy to put my attacker in her place.

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When Actual Self ≠ Digital Self: Vetting People Online

In our Audience Insight class during my Master’s program, we learned about the theory of self-discrepancy and how the differences between our actual selves (how we really are), our ideal selves (how we want to be perceived) and our ought selves (how we think others want us to be) apply to consumer behavior.  For instance, we often make purchases based on our ideal or ought selves rather than our actual selves.  This theory got me thinking about how we present ourselves online.  Check out this infographic based on an Intel study.  It’s clear that many people lie on social profiles for the purpose of improving how they appear to others.

Is the Social Media You the Real You?


As you post on social sites and/or on your blog, do you present yourself as you actually are?  Or do you present yourself as the person you’d like to be? Or the person you think people want you to be?  Or do you fall somewhere in between?
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Hello There, Social Platforms!

Do you remember how you were first introduced to social networking?

I do.

myspace-logoI joined MySpace when it first became popular (I think it was 2004).  I loved that I could reconnect with friends from high school and college, no matter where they were living.  Plus you could change the colors and backgrounds and add graphics and music to your profile. (By the way, have you seen it lately? WOW! It looks different.)

FB-f-Logo__blue_100When I first heard about Facebook in 2005 from some long-time friends who were still in college, I was too old and too far out of college to join, so I had to patiently wait until Facebook was opened up to the masses.  Even though I did join Facebook about a year after it finally opened to us older/non-collegiate folk, I remained loyal to my trusty MySpace because it was familiar and had lots of options for customization that Facebook didn’t offer.  Finally in late 2007, I decided to bite the bullet and join Facebook. In all honesty, it took me quite a while to ditch MySpace and become a full-on Facebooker.

Twitter_logo_blueThen in mid 2008, I joined Twitter to see what all the fuss was about… and was immediately hooked.  For me, Facebook has always been all about connecting with people already know, but Twitter in entirely different.  I loved being able to engage with people I didn’t know without having the concern of allowing them in to my personal life.

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