Have you ever been following someone on Twitter or Instagram (who is NOT a celebrity) and noticed a huge spike in their number of followers from one day to the next? I have. It’s weird. Does such an increase make me, the follower, think that what you have to say suddenly got more interesting or credible? Nope. Do I suddenly find you to be more important? Nope. Especially when a quick check of who the influx of followers are provides all the evidence I need to see that most (if not all) of this newly found flock are fake accounts rather than real people.
Here’s a look at the follower numbers for an account that buys followers periodically. You can clearly see the days that purchases were made and days that Twitter does massive fake account deletions.